Perth deli wins top Scot honours
Wed, 06 Jul 2011
Provender Brown of Perth has scooped the prize of top Scottish deli. The local delicatessen impressed the judges of the prestigious Deli of the Year award, beating off stiff competition to claim top spot in Scotland, while also going through to the final of the UK-wide award.
A panel of experts from the food industry including buyers, retailers and journalists debated the merits of over 120 delis (from a total of over 400 nominations). They selected ten regional finalists, who will compete at the coveted food ‘Oscars’ of the fine food world which take place in London in September.
The Deli of the Year competition was created and organised by Olives Et Al, an artisan food producer in Dorset, as a way of raising the awareness of delis everywhere and helping them get real feedback from their customers in a way that is both supportive and helpful to business owners.
As part of the final decision, a mystery shopper is set to visit Provender Brown and score the deli for helpfulness, knowledge, quality of products stocked, customer service and above all 'deli attitude'.
Owner, Diane Brown, says: "It’s hard to describe how excited we all were to hear the news – the team here just whooped for joy when they heard. Customer comments played a big part in the selection process and I can’t thank our customers enough for getting behind us. We know this is more than a shop to many of them and they will be as delighted as we are."