EatScotland | Farmers' Markets

www.scottishfarmersmarkets.co.uk

Farmers’ Markets have become a regular feature in towns and cities throughout Scotland since the first market was run in Perth in the late 1990’s.

Selling fresh, locally grown produce directly to the public in an informal, convenient location, farmers' markets greatly enhance the shopping experience for the consumer and support local economies. Customers are assured of the provenance of the produce as market rules lay down stringent standards, which must be met before a producer is allowed to sell at a market.

The defining characteristics of all farmers’ markets are:

        - the products are produced within a defined local area
        - the food producer runs the stall
        - only products he or she produces are allowed to be sold

Farmers’ markets give consumers the opportunity to meet the producer, ask questions about the produce, and purchase fresh quality product at a competitive price.

Producers also benefit from farmers’ markets. They get the opportunity to receive full value for their produce by selling directly to the consumer. Selling direct is concerned with shortening the food supply chain, cutting out the middleman and making more from the end price.

Farmers’ markets also hold wider economic and environmental benefits in terms of savings in ‘food miles’. Some food sold in supermarkets can travel thousands of miles compared with food at farmers’ markets, which is generally produced within a thirty mile radius of the market.

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